The Logical Entrepreneur

Going Soft is a Man’s Worst Nightmare

I know what you’re thinking, there are few nightmares worse than going soft, especially when being hard is important and the need is immediate. We can talk about being hard all day, but did you know that going soft is sometimes what needs to happen, especially as a way to ensure the relationship stays intact? I mean, really, what man wants to be hard 24/7? And for that matter, what woman wants that?

Let’s look at it this way, when you’re hard all the time, you forget about communication, it’s all about action and results. When you’re okay with being soft, you value communication, value the needs of the other person, and even think about what could happen long-term.

I am not telling you that you should be hard or soft, but I am telling you that sometimes it is okay to not be one or the other. Sometimes you have to give up something for the greater good, especially if your business is involved.

What I’m really talking about here is managerial styles, specifically hard and soft ones. These are important to a business for a few reasons:

Hard Management

Go hard or go home, right? Well, anyone can think like that, but that doesn’t necessarily mean it’s the best way to go. Hard management involves a focus on the business, rather than on the people making the business what it is. This has an impact in a few ways:

Soft Management

It’s all butterflies and ice cream. Soft management is thought to defer to employees, allowing them to do whatever they want, but guess what? That really isn’t the case. Soft management keeps the employee in mind, while focusing on the business. How does this impact a business?

I’m not saying that a business should defer to employees, but it is important for any business to value the resources they have, which includes employees. If you’re willing to keep your building, machinery, and office equipment serviced and in good working order, why not do that with employees? They are as important, if not more important, than any other resource you have. Just imagine your business with them? How does that look?