What to measure first
I believe journeys start with a few steps. For example, an exercise program doesn’t start with a marathon; it starts…
Browsing: Small Business
Media targeting: Web vs. Social vs. Print
We live in a multimedia world. Consumers today have more choices than they’ve ever had when it comes to media…
The Challenge of Growing Sales and Collecting Cash
Every business must grow their sales to remain viable and to generate consistent earnings. If your receivables grow at a…
Why Do I Need Social Media?
As a social media consultant, there are a few questions I get all the time from small business owners. They…