How not to pitch your startup to a journalist
Every morning, the first thing I do is open my email and gawk at train…
Author Charlie Custer
Charlie Custer
Charlie is an editor at Tech in Asia, where he covers the Chinese technology industry. He lives in Maine with his wife and dog.
Journalists 101: Know Your Enemy
A few years ago, I was talking to a startup founder at a tech conference.…
What makes a compelling startup news story
Telling stories has been a part of the human tradition since time immemorial. And it’s…
Media targeting: Web vs. Social vs. Print
We live in a multimedia world. Consumers today have more choices than they’ve ever had…
Targeting Your Pitch: How to Find the Right Media Outlet for Your Story
When most people hear the term carpet bombing, they think of World War II or…
How to answer in interviews so that you actually get quoted
As a journalist it’s not uncommon that I conduct lengthy interviews with entrepreneurs and then…
How to write a press release
Last week, I got the worst press release I’ve seen in my five-plus years as…
How to title your press release
The press release is extremely important—it’s how you get information quickly and clearly into the…
How to change the mind of a critical journalist
As a journalist, I’ve hated a lot of companies over the years. I can only…
How to outsource a press release
The press release is a startup’s main method of communication with the world of the…