Give me an Excuse
I have to admit I’m now firmly in the category of middle age – I…
Browsing: Aaron’s Corner
What do you sell?
Since it was first published back in 1974, the story of Ray Kroc and the…
The Devil You Know
Whoever quoted that originally was probably talking about their job. It goes back to the…
Rocket Car
My Dad has told me this story about a rocket car a few times and…
Measuring and Analyzing Revenue Part 3
In this series we are examining how to measure and analyze the revenue stream, if…
Never By the Hour
When I was younger and more foolish, I wanted to make $60 per hour. Not…
In the business—On the business
You are an entrepreneur. You have begun the journey. The old job is gone and…
What to measure first
I believe journeys start with a few steps. For example, an exercise program doesn’t start…
Never Let Them See You Sweat
So there I was, staring at the ‘outside temp’ display in the car, currently showing…
Barriers to Entry
I’m not exactly sure why, but my daughter loves horses. It’s not like we’ve ever…